Pinterest is a social media platform that functions quite differently compared to the likes of Facebook and Instagram. On Pinterest, users upload images and videos, which are referred to as ‘pins’ and appear on users’ home feeds. The platform’s algorithm also ranks these pins based on users’ search queries based on their relevance. Users have the option of saving the pins that they like, which appear on Pinterest boards – pin collections that have been put together by different Pinterest users or ‘pinners’. 

While Pinterest emerged as a platform that users primarily used for personal purposes, over time, businesses recognized the platform’s marketing potential. Since then, Pinterest marketing has become an important social media undertaking for brands and influencers whose target audiences are active on the platform. The objective of marketing on Pinterest is simple – to make pins go viral with the end goal of making audiences aware of brands and their products and/or services. 

So, if you want your brand to grow on Pinterest, read on. In this post, we’ll take you through the top Pinterest marketing tips that you can put into practice for amazing results! 

1. Scrap that personal account and get started with a business account 

If your primary purpose of being active on Pinterest is to make your brand grow, then it would be in your best interest to switch to a business account from a personal account. When you make the jump to a business account on Pinterest, you can access a whole host of exclusive features such as: 

So, these are the four features that come free of cost with a Pinterest business account. However, you won’t get to access these features with a personal account. That’s why you should switch to a business account without further delay. 

2. Experimenting with pin types is essential 

Pinterest offers users various pin types, and each of them has certain unique benefits. The most commonly used types of pins on the platform include: 

The trick to understanding the pin type that works for your brand is to experiment with all available pin types. You can use Pinterest Analytics to understand how your pins are faring in terms of your brand’s Pinterest growth. 

3. Focus on natural keyword inclusion 

By natural keyword inclusion, we mean including keywords that are relevant to your pins and including them naturally. Confusing? Let’s provide you with some clarity through an example. 

For instance, let’s say your brand deals in cakes, and you want to create a pin with the aim of driving traffic to your website, which is full of recipes. In such a scenario, you might want to include the keyword ‘cake recipes’ in your pin description. You might also have another keyword in mind such as ‘recipes for cakes’. To include both of them, you can either do it naturally, i.e. through proper sentences, or stuff them both in without any regard for grammar and sentence construction. 

Here’s what naturally including the keywords in the description could look like: 

‘Visit the link for sumptuous cake recipes. Find countless recipes for cakes to experiment with.’ 

On the other hand, by unnaturally stuffing the keywords, you could end up with something like: 

‘For more cake recipes and recipes for cakes, click on the link.’ 

The second example doesn’t sound natural, does it? So, this is the kind of keyword stuffing practice that you should steer clear of. For starters, it makes your descriptions awful to read. Then there’s the Pinterest algorithm, which seems to detest pins that have a high degree of keyword stuffing. 

4. Keep creating and maintain posting frequency and consistency 

This is one of those Pinterest tips that you’ll see almost on every article that aims to enlighten readers about growing their brands on the platform. But the reason you’ll find this tip everywhere is that it really is effective. Apart from keeping your audience engaged, it will also increase the chances of your pins being seen and liked later. 

The main challenge with being creative on Pinterest is that the platform wants you to keep creating frequently and consistently. So, in case your creative juices run dry one fine day, you might find yourself struggling to come up with something that engages your audience. However, we’ve got a few tips for you that you can try out to achieve your peak pin posting frequency and consistency: 

5. Try using a growth tool 

If you’re new to Pinterest, you’ll find it hard to establish your brand and make it stand out from your competitors who are already well-established. The reason for this is simple – Pinterest has been around for quite some time, and the competition on the platform right now is incredibly fierce. 

In such a situation, you can experiment with a Pinterest growth tool such as Pingainz to drive the numbers up rapidly. Pingainz is the only Pinterest Growth Service on the market. Pingainz offers a free trial period during which you can explore the service. If you’re satisfied with the results (and they are astonishing), you can pay for the service and make it a prominent part of your Pinterest growth strategy. 

Of course, you can’t simply rely on a growth tool to do everything for you. At the end of the day, your content has to be top-notch and optimized. However, what a growth tool can do is complement your efforts and drive results rapidly. Your sales, engagement and following will go through the roof. 

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